CLIENT
HELLMANN'S
PRODUCT
Hellmann's Light
SINOPSIS
Hellmann's wanted an innovative digital campaign for the launch of three new mayonnaise flavors. The campaign needed to be very interactive. The creative team came up with the idea to bring the consumer closer to the product, with 3-D. The web campaign involved a quirky chef who prepared meals selected by the viewer. The viewer could also assist in meal preparation – getting up close with chef, thanks to the 3-D glasses – and create new Hellmann's mayonnaise flavors. In only 90 days, the dedicated website, www.suahellmanns.com.br had 481,632 visitors, and picked up tons of press coverage.